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News Release

Manitowoc appoints new Potain dealer for Mexico

11/25/2014

Ibergruas, a leading Potain dealer and rental company headquartered in Madrid, Spain, has just added Manitowoc’s tower crane lines to its offerings in Mexico. The two companies began their partnership in Spain three decades ago and are now extending their venture to Latin America.

“We’re proud to offer the best products and services to our customers in Mexico,” said Ramón Arroyo Ortega, general director at Ibergruas in Mexico. “Our partnership with Potain in the country brings together the best tower cranes in the market and our 30 years of expertise in the industry.”

Ibergruas celebrated the announcement at Expo CIHAC 2014, Mexico's largest construction industry event, in October. The company’s Mexico City branch specifically chose to feature the Igo 18 self-erecting crane at the event.

Alvaro Alanis, Potain’s regional business manager, said the event was a great opportunity to announce the partnership in Mexico, and that the Igo 18 was an ideal crane to showcase the company’s latest innovations in self-erecting cranes.

“We welcome Ibergruas as our new Potain dealer in Mexico,” he said. “Ibergruas will be a great partner, as it truly believes in the unmatched quality and features of Potain cranes. Our booth at CIHAC received hundreds of visitors interested in our products. We were also honored by the visit of the Ambassador of Spain in Mexico, Luis Fernández-Cid de las Alas Pumariño.”

Already known for its ease of transport, a large portion of the 53,000 attendees was attracted by the Igo 18’s quiet electric motors, variable frequency motor drives and overload protection system. Ibergruas believes the 2 USt capacity crane will be a valuable tool for Mexico’s growth in housing and other construction.

The Igo 18 features a 78.7 ft jib and can lift 0.8 USt at jib end. It is designed with a small rear-slewing radius to ensure maneuverability even at the most congested job sites. The crane can also be operated with a wireless remote control that provides information to the operator, including wind speed, radius, hook height, load and moment.

According to Jean Pierre Zaffiro, Manitowoc’s global product director for Potain self-erecting cranes, Ibergruas was chosen to represent Potain, and notably, its Igo self-erecting line for the company’s commitment to the Potain brand and its products.

“Manitowoc can only be as successful as its dealer partners,” he said. “Ibergruas is a dealer that fully understands the advantages of self-erecting cranes. It invests in training its teams and educating the market on the top-notch solutions brought by our Igo line, which have shown to be a success in Europe and elsewhere.”

Ibergruas will also promote and distribute the top-slewing range of Manitowoc’s Potain tower cranes in Mexico. For Thibaut Le Besnerais, global product director for Manitowoc’s Potain top-slewing tower crane line, the country presents great opportunities, as investments in energy are spurring economic activity.

“Informed by its years of experience with the Potain brand, Ibergruas will provide Mexico with top-notch service for years to come,” he said. “Our unmatched line of tower cranes will be a great tool for development in the country.”

Ibergruas began its operations in Latin America with used equipment in 2012. It began doing business in Mexico in early 2014, and has been involved in large-scale projects, such as bridge and high-rise construction, in several other countries in the region.
About The Manitowoc Company, Inc.
The Manitowoc Company, Inc. (“Manitowoc”) was founded in 1902 and has over a 116-year tradition of providing high-quality, customer-focused products and support services to its markets and its 2018 net sales were approximately $1.8 billion. Manitowoc is one of the world's leading providers of engineered lifting solutions. Manitowoc, through its wholly-owned subsidiaries, designs, manufactures, markets, and supports comprehensive product lines of mobile telescopic cranes, tower cranes, lattice-boom crawler cranes, and boom trucks under the Grove, Manitowoc, National Crane, Potain, Shuttlelift and Manitowoc Crane Care brand names.
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