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News Release

Potain introduces Tower Crane Partner Development Program for Latin American dealers


Manitowoc hosted a meeting for Latin America’s tower crane dealers in Panama in September to examine crane market opportunities and strategize over the best ways to address the region’s lifting challenges. Approximately 30 representatives from every Potain dealer in Latin America attended the event, what will now become an annual gathering.

“This meeting marked the rollout of the Tower Crane Partner Development Program in Latin America, a pioneering initiative in the industry and region designed to help the performance of distributors locally in several areas, including sales incentives, marketing support, and services enhancement,” said Mike Heacock, Manitowoc’s vice president of sales for Potain tower cranes in the Americas region.

The agenda for the day-long meeting included the introductions of Potain’s newly appointed tower crane staff; a review of latest products and innovations from Potain’s top slewing and self-erecting lines; and an overview of the Crane Care and Manitowoc Finance services offered in the region.

Participants also assessed the primary market trends shaping Latin America and shared their experiences working in the current economic climate. Several strategies were agreed upon to help fuel growth in the region. And for a bit of fun, the day ended with a tour of the Panama Canal.

About The Manitowoc Company, Inc.
The Manitowoc Company, Inc. (“Manitowoc”) was founded in 1902 and has over a 116-year tradition of providing high-quality, customer-focused products and support services to its markets and its 2018 net sales were approximately $1.8 billion. Manitowoc is one of the world's leading providers of engineered lifting solutions. Manitowoc, through its wholly-owned subsidiaries, designs, manufactures, markets, and supports comprehensive product lines of mobile telescopic cranes, tower cranes, lattice-boom crawler cranes, and boom trucks under the Grove, Manitowoc, National Crane, Potain, Shuttlelift and Manitowoc Crane Care brand names.
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