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News Release

Potain teams up with Moroccan dealer Promat at BTP Expo 2017


  • Some 250 exhibitors from 30 countries and more than 10,000 visitors attended the exhibition.
  • Promat used the opportunity to highlight Potain’s tower cranes.

Potain joined forces with its Moroccan dealer, Promat, to exhibit at BTP Expo 2017 in Morocco. The Casablanca-based dealer took over Potain’s Morocco distribution in March 2016, bringing with it more than a decade of specialized experience. At the exhibition, Promat was keen to promote the Potain range of MC top-slewing cranes, MCT topless cranes and MCR luffing jib cranes. General manager of Promat, Said Essaidi, said:

“Moroccan customers know what they want, and when it comes to tower cranes, they want Potain. Our customers appreciate the strength, reliability and ease-of-maintenance of this well-known brand. The regional outlook for next year will see plans for new infrastructure, ports and industrial areas take shape, while some big private investments, including high-rise developments, are also expected. We are poised to meet demand for these projects by providing exceptional customer support to the market-leading range of Potain tower cranes.”

BTP Expo took place between 27 and 30 November at the OFEC (Office of Fairs and Expositions de Casablanca). It welcomed 250 exhibitors from 30 countries and more than 10,000 visitors.

About The Manitowoc Company, Inc.
The Manitowoc Company, Inc. is a multi-industry, capital goods manufacturer with nearly 100 manufacturing, distribution, service, and/or office facilities in 26 countries. It is recognized as one of the world’s largest providers of lifting equipment for the global construction industry, including lattice-boom cranes, tower cranes, mobile telescopic cranes, and boom trucks. Manitowoc also is one of the world’s leading innovators and manufacturers of commercial foodservice equipment serving the ice, beverage, refrigeration, food prep, and cooking needs of restaurants, convenience stores, hotels, healthcare, and institutional applications.
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