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News Release

Potain teams up with Moroccan dealer Promat at BTP Expo 2017


  • Some 250 exhibitors from 30 countries and more than 10,000 visitors attended the exhibition.
  • Promat used the opportunity to highlight Potain’s tower cranes.

Potain joined forces with its Moroccan dealer, Promat, to exhibit at BTP Expo 2017 in Morocco. The Casablanca-based dealer took over Potain’s Morocco distribution in March 2016, bringing with it more than a decade of specialized experience. At the exhibition, Promat was keen to promote the Potain range of MC top-slewing cranes, MCT topless cranes and MCR luffing jib cranes. General manager of Promat, Said Essaidi, said:

“Moroccan customers know what they want, and when it comes to tower cranes, they want Potain. Our customers appreciate the strength, reliability and ease-of-maintenance of this well-known brand. The regional outlook for next year will see plans for new infrastructure, ports and industrial areas take shape, while some big private investments, including high-rise developments, are also expected. We are poised to meet demand for these projects by providing exceptional customer support to the market-leading range of Potain tower cranes.”

BTP Expo took place between 27 and 30 November at the OFEC (Office of Fairs and Expositions de Casablanca). It welcomed 250 exhibitors from 30 countries and more than 10,000 visitors.

About The Manitowoc Company, Inc.
The Manitowoc Company, Inc. (“Manitowoc”) was founded in 1902 and has over a 117-year tradition of providing high-quality products and support services that are tailored to customers’ needs. Its 2019 net sales were approximately $1.83 billion. Manitowoc is one of the world's leading providers of engineered lifting solutions. Through its wholly-owned subsidiaries, Manitowoc designs, manufactures, markets and supports comprehensive product lines of mobile telescopic cranes, tower cranes, lattice-boom crawler cranes, boom trucks and industrial cranes under the Grove, Potain, Manitowoc, National Crane, Shuttlelift and Manitowoc Crane Care brand names.
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