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News Release

Manitowoc realigns European operations to enhance customer focus

2/13/2019

  • The realignment sees four members of top management move into new roles
  • The changes were made to improve customer focus and accelerate innovation and velocity as part of The Manitowoc Way
  • Customers will now benefit from one single customer-facing organization, covering all their needs from sales to product support

Following the example of its Americas and Asia-Pacific regions, Manitowoc is merging parts of its tower and mobile crane businesses in Europe. The two will remain independent in terms of operations and product management but will now have a single leader for sales, marketing, aftermarket and Crane Care. As a result, four members of top management have moved into new roles:

  • Orlando Mota has been appointed senior vice president and is responsible for all customer facing activities of both tower and mobile cranes in Europe and some African countries. In this role, Mota will be responsible for all sales, marketing, Crane Care and aftermarket areas.
  • Christophe Simoncelli has been appointed senior vice president of tower cranes and is responsible for all tower crane operations in Europe, as well the global product management of tower cranes.
  • Giorgio Angelino has been appointed senior vice president of all-terrain cranes and is responsible for all mobile crane operations in Europe, as well the global product management of all-terrain cranes.
  • Jean-Noel Gros has been appointed senior vice president of finance and administration for Europe and will be responsible for all finance and administration areas in the region.

The change in leadership has been made to reinforce the company’s focus on high-quality products, strong reliability, customer satisfaction, faster product development, market price, market growth and excellence in service support. As part of The Manitowoc Way, the company’s goals remain to increase its customer focus and accelerate innovation and velocity.

About The Manitowoc Company, Inc.
The Manitowoc Company, Inc. (“Manitowoc”) was founded in 1902 and has over a 116-year tradition of providing high-quality, customer-focused products and support services to its markets and its 2018 net sales were approximately $1.8 billion. Manitowoc is one of the world's leading providers of engineered lifting solutions. Manitowoc, through its wholly-owned subsidiaries, designs, manufactures, markets, and supports comprehensive product lines of mobile telescopic cranes, tower cranes, lattice-boom crawler cranes, and boom trucks under the Grove, Manitowoc, National Crane, Potain, Shuttlelift and Manitowoc Crane Care brand names.
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